Approach: Using paid social ads on Meta, the department store's existing creative assets were used for the campaign and creatives focused on creating single-image creatives. We then incorporated them into our full-funnel strategy, which led to a rapid doubling of their ROAS. Our average Return On Advertising Campaign (ROAS) for the 7-day click attribution was 47.4x, resulting in an average of 441 sales.
Seeing these positive results, we implemented a long-term traffic and awareness strategy, in addition to the existing conversion campaign. Over a 3-month period, we maintained an average 47.73 ROAS for the 7-day post-click on conversion campaigns.
Due to the successful results and positive ROI, we decided to scale the campaigns further.