A technology brand aimed to increase their sales revenue by launching a targeted digital marketing campaign. The objective was to create middle and lower funnel campaigns that would attract potential customers and drive them towards purchasing their products.
Campaigns were launched using a a multi-pronged approach that focused on reaching potential customers in the middle and lower funnel. The team identified the target audience based on their behavior, interests, and demographics. They used a combination of targeting options, including interests, keywords, and audience demographics, to ensure they reached the right people.
The campaign used a 28-day click or 1-day view attribution model, testing and optimisation were made by refining the messaging, ad creatives, and landing pages.
The middle and lower funnel campaign generated impressive results. The company achieved a return on ad spend (ROAS) of 6:1, which means that for every £1 spent on advertising, they generated £6 in sales revenue. The click-through rate (CTR) was 0.9%, which indicates that the ads were engaging and relevant to the target audience.
The campaign's total budget was £27k, which was allocated to various ad formats, including display, search, and social media. Meta's team effectively managed the budget to maximize the campaign's impact.
The middle and lower funnel approach, along with precise targeting and ad optimization, allowed the brand to reach potential customers effectively and increase sales revenue.