Arla Protein 'Feed Your Drive' Campaign: A Case Study in Paid Social Reporting

Challenge: The objective was to create a community of active achievers of all ages and promote the Arla Protein brand through influencer content and dark ads.

Solution: The campaign used paid media across Facebook and Instagram to target interest and lookalike audiences. The campaign's paid media performance was reviewed, and recommendations were made to enhance the campaign's effectiveness.

Results: With the campaign's three-month duration, community growth increased by 40% year-over-year, reaching 9.3 million. Paid media post engagements exceeded the forecast by 28%. Recommendations were made to use talent and brand posts to drive growth further.