Driving High ROAS and Traffic for AllSaints with Global Paid Campaigns

Driving High ROAS and Traffic for AllSaints with Global Paid Campaigns

Challenge: As the manager for AllSaints' global paid campaigns across Facebook, Instagram, and Google Ads, I was tasked with overseeing paid social to reach the planned KPIs during the busy holiday period. With intense competition and high advertising costs during the Christmas and Black Friday sales period, the challenge was to achieve a higher return on advertising spend (ROAS) while driving traffic to the AllSaints website at the lowest cost per view (CPV).

Solution: To meet the challenge, I managed the campaign activations using best practices and data-driven insights. By optimizing ad targeting, creative messaging, and campaign budget allocation, I was able to achieve the highest ROAS for the brand YOY. I also ensured that paid social drove most of the traffic to the AllSaints’ website during the four-month activation period.

Results: As a result of these efforts, AllSaints achieved the highest ROAS for the brand YOY. Paid social drove most of the traffic to the AllSaints website at the lowest CPV during the activation of Christmas and Black Friday sales for four months. In addition, the brand was recognized by VP of Facebook David Fischer & Sheryl for its success on Facebook as a brand. By leveraging data-driven insights and best practices, I was able to help AllSaints succeed in a highly competitive and crucial period for the brand.