German Doner Kebab's Launch Campaign in North America
German Diner Kebab
Challenge: As part of their global expansion, German Doner Kebab (GDK) hired me to manage their launch campaign in North America. The goal was to create awareness among 18-35-year-olds within the store vicinity who were interested in fast food and kebabs.
Approach: To achieve this goal, I ran paid advertising campaigns on Facebook and Instagram, supporting six store openings in the US and Canada. The campaigns targeted both B2B and B2C audiences and used a mix of interests and lookalike audiences to drive engagement and sales. We also retargeted users who had previously engaged with GDK's content.
Results: The campaign was a resounding success, exceeding the food industry's benchmark click-through rate (CTR) of 1.20% by delivering a CTR of 1.57% on traffic campaigns. This resulted in increased awareness about the new stores. Overall, the campaign helped GDK establish a strong presence in North America and set them up for further success in the region.