Jord's First Social Experimental Campaign
Challenge: Jord, oat milk brand, wanted to launch its first social experimental campaign to increase engagement and drive awareness. They were looking for a social media manager with expertise in managing paid social reporting to ensure the campaign's success.
Solution: As a paid social manager, I managed the paid social reporting for Jord's first social experimental campaign. I used boosted, dark posts, and influencer content to deliver the campaign and provided a comprehensive paid media report that included strategy and recommendations to optimize their paid social efforts.
Results: My efforts resulted in a successful campaign for Jord, exceeding engagement by 20% compared to the forecasted results. Based on the success of the campaign, I suggested A/B testing for new content recommendations to continue improving their social media efforts. Overall, the campaign was a success in increasing engagement and driving awareness for the brand.