Optimizing Amazon Music's Marketing Strategy in Europe
Challenge: Amazon Music wanted to improve its European marketing strategy by gaining insights into paid and organic activity, identifying up-and-coming artists, and measuring attribution across multiple markets.
Solution: I provided Amazon Music with a comprehensive analysis of their paid and organic activity in Europe using advanced tools like Sprinkler and Buzz Sumo. My research helped them identify new artists that resonated with their target audience and provided valuable insights into the effectiveness of their podcast campaign through Brandwatch. Additionally, I rolled out a process for attribution measurement from Amazon Music US to Amazon Europe across six markets.
Results: My analysis allowed Amazon Music to optimize its marketing efforts and make data-driven decisions based on its target audience's behavior. By identifying up-and-coming artists, they were able to stay ahead of the curve and provide fresh, exciting content to their users.
The new attribution measurement process helped Amazon understand the effectiveness of their campaigns in different markets, allowing them to allocate resources more efficiently. Overall, these insights helped Amazon Music improve its marketing strategy in Europe and reach its target audience more effectively.